MEXICAN-BASED ART DIRECTOR, GRAPHIC DESIGNER, VISUAL ARTIST, DJ, AND VJ WORKING AT THE INTERSECTION OF ADVERTISING, VISUAL STORYTELLING, AND IMMERSIVE SOUND. MY PRACTICE BLENDS ART DIRECTION, CINEMATOGRAPHY, AND PSYCHEDELIC INFLUENCES TO CREATE AUDIOVISUAL EXPERIENCES EXPLORING PERCEPTION, EMOTION, AND MENTAL HEALTH. I WORK ACROSS TRADITIONAL AND DIGITAL MEDIUMS, INCLUDING FINE ART COMPOSITING, ANIMATION, AND GENERATIVE AI, TRANSLATING INNER STATES INTO IMMERSIVE ENVIRONMENTS. WITH A BACKGROUND IN ADVERTISING, I’VE DEVELOPED CAMPAIGNS FOR BRANDS SUCH AS NISSAN, VOLARIS, BURGER KING, ABSOLUT, RUFFLES, AND L’ORÉAL, BALANCING CONCEPT, STRATEGY, AND EMOTIONAL RESONANCE. IN PARALLEL, MY ARTISTIC PRACTICE MOVES BEYOND COMMERCIAL FORMATS THROUGH INTUITION, EXPERIMENTATION, AND SENSORY EXPLORATION. MY WORK HAS BEEN FEATURED AT MUTEK FESTIVAL AND MOCO MUSEUM, AND I’M CURRENTLY FOCUSED ON AUDIOVISUAL ARTS, MERGING SOUND, MOTION, AND DIGITAL PROCESSES TO CREATE LAYERED STATES OF CONSCIOUSNESS AND INNER AWARENESS.